GTA 6 pre-orders exceed expectations, Take-Two CEO says

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Strauss Zelnick says GTA 6 is expected to set a new benchmark for Take-Two, as pre-orders surpass the company’s projections.

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Pre-orders for Grand Theft Auto 6 are “well above expectations,” Take-Two CEO Strauss Zelnick said during the company’s fiscal 2027 second-quarter earnings call. He said he believes the game’s numbers will speak for themselves when the time comes.

Zelnick also expects GTA 6 to set “a new benchmark” for the company. Take-Two president Karl Slatoff described the launch as a defining moment for the company and the global entertainment industry.

The company expects consumer recurrent spending to grow 12% next quarter, driven by the launch of GTA 6. It forecasts revenue of between US$ 3.35 billion and US$ 3.5 billion for the period. Take-Two also expects significant growth for the series, particularly in sales of the GTA 6 Ultimate Edition.

The edition costs US$ 100, while the standard version costs US$ 80. According to the company, most people are pre-ordering the more expensive edition. The extra US$ 20, which includes additional content, counts toward consumer recurrent spending.

The Grand Theft Auto franchise has sold more than 480 million units. GTA 5 and GTA Online have sold nearly 235 million combined across three console generations. Zelnick said both will continue to receive updates.

Take-Two also indicated that the pace and nature of content for its franchises, including GTA, are likely to change significantly over the next decade. The company did not specify which games or content are planned. For its established intellectual properties, it mentioned eight sequels and seven remakes, remasters or adaptations for new platforms.

Zelnick expects fiscal 2027 to be a historic year for Take-Two, driven by recent and upcoming releases. The company also described its slate of projects for mobile, sports, new intellectual properties and existing franchises as the strongest in its history.

Source: Eurogamer.

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