PlayStation console sales in the United States had their worst annual performance since 2013 in 2026. Circana data show a 25% decline in Sony hardware sales compared with the same period the previous year, while the PS5’s high price appears to be one of the main factors behind the downturn.The result stands out because 2013 marked the end of the PlayStation 3’s cycle, shortly before the PS4 arrived. Now, nearly six years after the PS5’s launch, Sony is struggling to maintain sales momentum at current prices in the US market.According to analyst Mat Piscatella, the PS5’s average selling price reached US$ 597 in 2026, up 20% from the previous year. The PS5 Pro accounts for part of that figure, but it also reflects the high cost of current-generation consoles.The difference from the previous generation is significant. At a comparable point in the PS4’s life cycle, US consumers could already find the console bundled with Marvel’s Spider-Man for around US$ 200. Today, the PS5’s average price is close to US$ 600.The pressure is not limited to Sony. The average price of Xbox Series X | S consoles rose 26% in the country, while Microsoft hardware sales posted their worst performance ever in the United States. Computer shipments also fell 20%, according to IDC data, amid increased caution over spending on electronics.In August, the PS5 was the only system to post hardware revenue growth in the United States, but the isolated result did not reverse the year-to-date trend.Sony has already indicated that it is exploring new ways to monetize its player base beyond console sales. One possibility under consideration is a longer transition for the PS6, with games released across different generations, but the company has yet to confirm the plan.
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