Puzzle & Dragons is a mobile puzzle role-playing game developed and published by GungHo Online Entertainment. It launched for iOS in Japan on February 20, 2012, then reached Android in Japan later that year. The game combines a color-orb matching board with dungeon battles, monster collection, evolution, and team building. Its Japanese title is Puzzle & Dragons, commonly abbreviated PAD. Kazuki Morishita, GungHo's president, has been associated with its creation and public promotion. The game's enormous Japanese popularity made it GungHo's defining product during the early 2010s and helped establish the hybrid puzzle RPG formula in mobile games worldwide. During a dungeon, the player moves one orb across a grid for a limited time, swapping its position continuously with orbs it passes. Matching three or more orbs of the same attribute produces attacks or recovery; several matches in one movement create combos. The core attributes are fire, water, wood, light, and dark, while heart orbs restore health. Each dungeon team normally has five monsters plus a helper leader borrowed from another player. Leader skills, active skills, awakenings, enemy mechanics, and team cost all influence strategy. Clearing floors rewards experience, coins, monsters, and materials, while failure can cost precious dungeon stamina. Puzzle & Dragons uses a free-to-play model supported by in-app purchases, particularly Magic Stones. Stones can restore stamina, expand monster storage, continue after certain defeats, or be spent in the game's Rare Egg Machine, which dispenses monsters. The game has regularly added special dungeons, limited-time events, ranking dungeons, multiplayer modes, and collaborations. Collaborations have brought licensed characters from series including Dragon Ball, Final Fantasy, and Monster Hunter into regional versions, although availability varies by territory and date. It made adaptations including Puzzle & Dragons Z, a 2013 Nintendo 3DS release, and 2015's Puzzle & Dragons Super Mario Bros. Edition 3DS crossover. By 2013, Puzzle & Dragons had become a major revenue source for GungHo. In May 2013, GungHo announced that the game had surpassed 15 million downloads in Japan. Its commercial impact was often reported alongside the rise of Japanese mobile gaming and gacha monetization. The game's long-running service has continued through system changes: evolutions, transformed cards, endgame dungeons, and mechanics that alter orb movement, damage, or enemy behavior. Despite those additions, its loop remains the same: assemble a roster, choose leaders, enter a dungeon, and use one timed drag to turn a board of colored orbs into survival, healing, and damage.
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